Empowering Women to Find Their Why While Making a Difference in the Organizations that Mean the Most to Them




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We give to four organizations every year based on customer recommendations - they are the cornerstones to our organization. The 2017-2018 causes are Circle of Sisterhood, Random Acts, Step Up Women's Network, and World Dental Relief 


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Within each piece there is a 'Y' present. Whether it is less apparent, or more obvious, the 'Y' in each piece serves as a reminder of which organization YOU chose to benefit, as well as a source of motivation to work for YOUR personal Why.


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We are bringing together women in order to rise above our competitive instincts and make a difference in the world we all live in. We connect over our common sources of motivation - our Why!


“Every piece of jewelry from What’s Your Why features a symbolic “Y” in the piece to represent the company’s mission to empower and inspire women to find their passion, by way of fashion. Every year, four charities are selected based on customer feedback, so your “why” could be the next cause to receive donations from this uplifting, free-spirited brand.”

Sharing Our Why